Digital marketing and SEO


Digital Marketing SEO, In response to the key words entered, the search engines find the best matching website for the keywords and displays them top of all other millions of websites. In order to deliver the best possible results they perform in sequence, several activities like crawling, indexing, processing, calculating relevancy, and retrieving.

Search Engine Optimisation includes analysis of codes, structure, design, CMS, research of keywords both primary and secondary, Integration to Social Media Websites On-page and Off-page techniques, submission to directories, forums, etc. are to name a few. Optimising according to each engine is a highly talented job. Each and every engine will use a different algorithm and they change it without any specific time schedule. So we should keep vigil over the engine to modify our optimisation to them in the right proportion.

The desired result of showing up in the top of the search can be achieved organically. The listings are shown based on the relevance to the user query by the engines. But acheiving the desired result will not become overnight, it will take some time. In case you are not ready to wait till the organic process gives result, you can opt for paid listing.

As far as the paid listing is concerned, the budget can be decided according to your specific requirement. We work on the SEO with right keywords, keyword density, placing the keywords in specific places, headings, links, submitting to search directories, engine specific optimisation, etc.

Our Search Engine Optimization Services include

  • E-Commerce SEO
  • Web Portal SEO
  • Mobile SEO
  • Video SEO
  • Mobile App SEO
  • Multilingual SEO
Follow ethical way of promotion

Maximize website visibility

Drive Targeted Traffic

Increase online enquires

Search Engine Marketing (SEM)

SEM (Search Engine Marketing) the process of gaining website traffic and visibility in search engines through the efforts of Pay-Per-Click advertising. This is most effective way to develop business in today’s competitive marketplace powered by popular paid search platforms Google, Yahoo and Bing.

SEM is a broader term compared to other Search engine techniques. Search Engine Marketing aid businesses to focus on target users of search engines via advertising (paid) links along with search results in addition to organic searches driven to website.

Search Engine Marketing takes many forms and significantly this is an advertising technique which today’s organizations and businesses use to increase their rankings on search engines with respect to specified keywords and brings greater avenue of visibility.

Appray the leading Digital marketing service provider incorporates the process of ethical PPC advertising that drives more traffic, which automatically leads to reach more end users by harnessing today’s online marketing options.

Appray exclusive PPC service offers a means to add value or drive traffic simultaneously while building organic SEO rankings.

Our PPC advertising gives businesses the opportunity to appear within the search results & provide complete control over the keywords and budget. Delivers high ROI through our best practice of constant monitoring, testing and better targeting of keywords, we are preferred by many pioneering businesses from around the world to manage and enhance their on-line presence.

Appray’s PPC Advertising Skillets

  • Online Marketing Plan
  • Campaign Management
  • Keyword research and Analysis
  • Ad Creation and Management
  • Bid Management
  • Landing Page Consultation
  • Localization and Optimization
  • Search Analytics Implementation
  • Conversion Path Analysis
  • ROI Tracking and Reporting
  • Advanced AdWords Support
Follow ethical way of promotion

Maximize website visibility

Drive Targeted Traffic

Increase online enquires

Our Clients

Customer service shouldn’t just be a department, it should be the entire company and Happy work.

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